Rebecca Minkoff’s SS16 Athleisure Collection Nails The Work-To-Play Transition
When we first heard the term “athleisure,” it seemed like yet another example of a forced portmanteau (that’s the official linguistic term for the practice of combining two words to create a new one, as with now ubiquitous words like “frenemy,” “bromance,” “McMansion,” and “gaydar”), a mash-up of two nouns (“athleticism” and “leisure”) concocted as a marketing tactic for Internet-age consumers.



