Talking Sunnies — Lusting After The New SUNO x Linda Farrow Sunglasses

Few brands employ an experimental approach to eyewear design, tirelessly looking to create new shapes, add unexpected embellishments, juxtapose seemingly contradictory colors and materials, and invent near-sculptural works that delightfully blur the line between fashion and function as all true avant-garde fashion should. Imagine Philip Treacy’s penchant for innovation in the realm of hats and fascinators, transfer it to the eyewear realm, and you’ll come close to understanding the eclectic and forward-thinking DNA of the Linda Farrow brand, established by its namesake in 1970 and now prospering under the vigilance of Simon Jacob and Tracy Sedino, both of whom have laid the groundwork for collaborations with designers like Dries Van Noten, Oscar de la Renta, The Row, Matthew Williamson, Kris van Assche, and Jeremy Scott.