Prime Time — Tarte Cosmetics Launches Its Timeless Smoothing Primer And Colored Clay CC Eye Primer Stick

Though many don’t consider primer a requisite step when applying makeup, I personally believe it makes a world of difference — not just because it essentially locks your makeup in place, allowing it to last longer, but also because it turns the skin into a smooth canvas, minimizing pores, hydrating and plumping the skin, and diminishing the appearance of fine lines (all of which, in turn, allow any cosmetics applied to truly dazzle).