Why Tarte’s New Tarteguard 30 Sunscreen Lotion Broad Spectrum SPF 30 Deserves Its Day In The Sun

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Sunscreens may come in different forms (serum, gel, spray-on, lotion, swivel stick, etc,), but, in terms of their formulations, they can basically be divided into categories: chemical or physical.

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Swimming — Well, Bathing — with Sharks Thanks To Lush’s Vegan Shark Fin Soap!

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As a child, I was completely traumatized by the Jaws film series.

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The Fine Print — Discover Mara Hoffman’s Exciting New Activewear Collection

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Colorful, psychedelic, original prints informed by the natural landscapes of destinations across the globes, folklore and mythology, art and architecture, ancient symbolism, and mystical motifs abound in all of Mara Hoffman’s collections.

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Carve Waves In The New Cynthia Rowley For J.Crew Wetsuit

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As it turns out, fashion designer Cynthia Rowley and J.Crew creative director Jenna Lyons are powerhouses in a multitude of settings — whether it’s their design studios, their corporate headquarters, a New York City runway, a boardroom, or the wide open sea.

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Be A Down-To-Mars Girl With The Eddie Borgo For Target Collection

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Having made pavé conical and pyramid spikes synonymous with edgy elegance in the realm of jewelry, Eddie Borgo has now embarked upon two different missions: one, to expand his design playground by introducing a new line of minimalist but futuristic handbags inspired by industrial design fashioned using 3D printing technology; and, two, to make his creative output accessible to the cash-strapped masses via a limited-edition collaboration with Target.

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The Fourth Element — Celebrate Independence Day With These Red, White And Blue Fashions

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Whether you’re packing your swimsuits and sunscreen for a beach getaway, stocking up on chicken wings and ears of corn for an epic cookout,  or crafting paper straws and decorative banners in patriotic patterns for a fun dinner party, chances are you’re counting the minutes until you can celebrate Independence Day with your friends and family.

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Ego Trippin’ With New LORAC Summer 2015 Alter Ego Lip Gloss Collection

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Though I’m more of a matte lipstick lover, I do occasionally enjoy the playfulness and the pop of shine delivered by a funky lip gloss.

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The Best New Invisible Sunscreens For Makeup-Loving Gals

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Streaky, heavy, chalky sunscreens that leave a white residue behind hardly create the best canvas for a selfie-worthy makeup look.

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The G-Shock Camo Series Will Make You Feel The Call Of Fashion Duty

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Be a master of disguise with the new Casio G-Shock Camo series, featuring two camouflage-patterned watch styles — the  GA100CM and GDX6900TC.

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Gellin’ Like Magellan With New Illamasqua Gel Colours

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Summer beauty routines tend to revolve around convenience, speed, and practicality, with tinted moisturizers and CC creams replacing loose mineral foundations and powders that are likely to melt right off our faces, easy-to-apply lip pencils with crayon-like tips occupying the space in our makeup bags typically reserved for richer and creamier lipsticks, and waterproof cream shadows adding a touch of luster to our lids in lieu of powder shadows blended, layered, and diffused to perfection.

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