John Frieda Root Awakening Summer Video Blogging Experience

The folks at John Frieda and the Kao Brands Company were gracious enough to invite me to participate in their John Frieda Root Awakening Summer Video Blogging Experience, a contest during which various beauty bloggers were gifted with products from the Root Awakening line and asked to review them and share their insights through original video content. I just can’t get enough of the Root Awakening line (the eucalyptus extract in the products lures me in every time), so I was thrilled to dive into the fun!

Check out the videos above to learn more about the Root Awakening products, what makes them such a great investment, how they replenish your hair, and how you can create on-trend looks using them!