Counterculture Chic — Alice + Olivia Unveils Its Grateful Dead Capsule Collection

Grateful Dead drummer Mickey Hart once said, “We’re not in the music business, we’re in the transportation business: we move minds.” Since the 1960s, the Grateful Dead have urged fans to expand their consciousness through every aspect of their work: from their unique mixture of rock ‘n roll, country, folk music, bluegrass, and psychedelic rock to their drug-heavy lyrical references; their theatrical and improvisation-heavy live shows; their insistence of making every concert singular, constantly experimenting in front of fans rather than abiding by a well-rehearsed and expertly choreographed set; and the colorful artwork on their albums, which included now iconic visuals such as a skull with a lightning bolt through its head and, of course, a series of seemingly “dancing” bears.