Every time I look at the adorable packaging of the eos Basket of Fruit Smooth Sphere Lip Balm 4-Pack ($10.99 at Target, Drugstore.com and evolutionofsmooth.com), I’m reminded of the Mad Men Season 1 episode in which Peggy participated in a lipstick testing session for agency client Belle Jolie and, while regarding a waste bin filled with lipstick-covered tissues, inadvertently coined the phrase that would become central to the brand’s ad campaign: “a basket of kisses.” Granted, Peggy was remarking on the stains left behind by women’s painted pouts as they blotted their mouths with tissues, so that the reference was rooted in the rainbow of colors she saw before her, but the analogy still seems to fit nicely for this new lip balm kit from Evolution of Smooth.
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