About Sicka Than Average
Embracing the forward-thinking mindset, risk-taking spirit,
rebellious edge, and brazen confidence of style and beauty icons like Marianne
Faithfull, Debbie Harry, Josephine Baker, Sophia Loren, Katharine Hepburn, Gwen
Stefani, Jane Birkin, Diana Ross, Kate Moss, Grace Jones, Carmen Miranda,
Brigitte Bardot, and Edie Sedgwick, Sicka Than Average appeals to women with
eclectic tastes and a desire to express themselves via fashion and beauty. At
Sicka Than Average, we understand that a woman’s sense of style cannot be
placed into a restrictive category or reduced to an arbitrary label like
“preppy” or “Bohemian.” Instead, today’s discerning, strong, independent woman
carves her own fashion path by mixing and matching elements from streetwear,
couture, vintage, ready-to-wear, and more— she’s interested in sneakers and stilettos, luxury handbags and eco-friendly totes, red-carpet ready baubles and handmade artisan jewelry, understated makeup and
flashy, bold cosmetics. She’s brave in her
choices, constantly experimenting with new looks. By reporting on the newest
fashion, beauty and lifestyle products across a wide range of spectrums, Sicka
Than Average provides a more comprehensive and satisfactory experience for
these trendsetters-in-the-making.
Empowering women and encouraging them to find their voice
via fashion and beauty, Sicka Than Average steers clear of wildly disseminated
photos of celebrities and models, instead focusing on still-life images of
coveted products. By concentrating on still-life imagery, we keep the focus on
fashion and beauty rather than exacerbating the existent cult of celebrity. By
having these products to shine based on their own merit, we put the power in
the hands of our readers, allowing them to determine which of these they believe to be must-haves. Rather than encouraging
women to conform to pre-existing beauty standards or to mimic different
celebrities’ styles, we urge them to nurture their own aesthetic sensibilities.
We also sate the voracious appetite of these pop culture and design savants via
coverage of home décor items, books, DVDs, collectable vinyl figures, and other
items of interest.
Launched in 2008 by Harvard graduate and seasoned journalist
Celia San Miguel (a former editor at VIBE,
Complex, GIANT, In Style,
and the New York Post), Sicka
Than Average appeals to women reared in hip-hop culture through its smart,
edgy, and hip look and tone. Our editorial content, particularly in the realm
of beauty, is largely driven by both research and anecdotal accounts, enabling
us to report on featured products with the detail than can only come from
first-hand experience. By combining these personal accounts with insightful
observations and thorough research, we create a multidimensional, comprehensive,
seamless experience for readers.
Our vision is clear: to make every woman feel like she’s at
the top of her game, that she is, in fact, “sicka than average.”
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For editorial pitches, advertising queries, or to book Celia San Miguel for a conference, TV appearance, or event, e-mail celia@sickathanaverage.com
