Great Finds From Female-Founded Brands (As Seen On CBS Austin)
Let’s hear it for the girls! March is Women’s History Month, so it’s the perfect time to celebrate all the female entrepreneurs who are breaking down barriers in the fields of beauty, fashion, health ands wellness, food and spirits, and more. To give some of these “sheroes” their proverbial flowers, I stopped by CBS Austin’s “We Are Austin” with some must-have products from truly groundbreaking female-founded and female-owned brands.
You can watch the segment in its entirety by clicking here. And make sure to keep reading for details on all the products discussed on the show!
Beauty Creations Cosmetics Pretty Pressed Setting Powder
Beauty Creations Cosmetics was founded by Esmeralda Hernandez, who immigrated to the U.S. from her native Mexico at age 9. Ever the blossoming entrepreneur, by age 12, Esme was helping her mom sell wares at California swap meets and flea markets. In 2016, she channeled all of her vision and business acumen into launching Beauty Creations Cosmetics, aspiring to make high-quality beauty products accessible and affordable to all. By offering high performance formulas, on-trend products, expansive shade ranges, and reasonable price points, Beauty Creations has rightfully become a huge success: in 2025 alone, the brand amassed $75 million in sales.
One of the brand’s most loved products is the Pretty Pressed Setting Powder ($10 on BeautyCreationsCosmetics.com). This vegan, cruelty-free formula sets and perfects makeup without any dryness or caking. Infused with rice starch and vitamin E, the featherlight powder delivers a smooth matte finish with a soft focus, blurring effect, minimizing pores and giving the complexion an airbrushed look. Available in 8 shades, it can be applied under the eyes for a brightening effect, brushed onto the T-zone to absorb any excess oil, or swept on the entire face to set makeup.
Lanolips 101 Ointment
Lanolips founder Kirsten Carriol spent most of her childhood holidays at her grandfather’s sheep farm in South Australia. That’s where her father, a DNA molecular scientist, and her grandfather taught her about the moisturizing properties of lanolin, a cruelty-free, natural substance derived from sheep’s wool. Many years later, after a long flight left her lips dry and cracked, Carriol remembered this wonderful substance her dad had dubbed “nature’s wonder moisturizer.” She set out to create a brand of products made with love and lanolin. The first launch was the original Lanolips 101 Ointment ($16.95 at ULTA), a super dense balm that penetrates skin and holds 400% of its weight in moisture. This multi-tasking balm is now a beauty cult classic, with one tube sold every 30 seconds globally.
As its name suggests, the Lanolips 101 Ointment has 101 uses, making it a truly versatile product you’ll want to keep on hand at all times. You can apply the ointment to cracked heels, rough cuticles, dry nasal passages, insect bites, paper cuts, use it to hold brows in place, and more.
It’s dermatologist-tested, baby-friendly, and vegetarian, plus it contains no artificial fragrances, parabens, sulfates, petrolatum or mineral oil.
Privé Body Creme Cleanser & Moisture Rich Shampoo and Conditioner
Founded by female racecar driver Shay Hoelscher, Privé is an award-winning haircare brand that seeks to fuel female empowerment while providing consumers salon-quality products formulated with food-grade natural ingredients. But beyond its commitment to quality formulations, Privé is seeking to give back to society at large and to create meaningful change. First, it’s ensuring more women continue to participate in motorsports by supporting female racing driver and mechanical engineer Sabré Cook. Moreover, Privé is committed to helping women in need: the brand donates 1% of sales to Project Beauty Share, an organization that distributes personal hygiene and beauty products to women and families overcoming addiction, escaping violence, facing homelessness or experiencing poverty.
Privé’s best-selling products include the Moisture Rich Shampoo ($28 on PriveProducts.com) and Moisture Rich Conditioner ($30 on PriveProducts.com), which are designed to nourish dry and frizzy strands via ingredients like kukui oil, jojoba protein, green tea extract, and pomegranate and açaí extracts.
And if you’re looking to level up your shower routine, pick up the new Body Crème Cleanser ($24.50 on PriveProducts.com), a luxurious and deeply hydrating body wash formulated with clean, vegan ingredients like aloe vera, coconut oil, organic shea butter and vitamin E.
pH-D Feminine Health Creatine Menopause Relief
Women’s health is systematically under-researched — particularly our vaginal and reproductive health. This lack of scientific data translates into a limited range of options when it comes to managing everything from feminine hygiene solutions to science-backed menopause aids. Frustrated with the dearth of effective and accessible feminine care options, pH-D Feminine Health CEO and Co-Founder Dee Seymour decided to use her own experience in pharmaceuticals to create safe, affordable, and science-backed solutions for women by women. The brand has quickly become one of the best-selling feminine hygiene brands.
After helping legions of women tackle vaginal odor and dryness with its boric acid suppositories and rinses, pH-D is now helping ladies navigate the challenges of menopause. Its new Creatine Menopause Relief ($21.99 on pHDfemininehealth.com and Walmart) is a clean, science-backed supplement designed to support women’s minds and bodies through menopause.
This supplement contains: clinically studied CON-CRET Creatine HCL to help promote cognitive clarity and reduce the brain fog often experienced in menopause, as well as Black Cohosh to support vaginal health and Rhubarb Extract to ease hot flashes and night sweats. And, while many creatine supplements contain creatine monohydrate, pH-D uses hydrochloride creatine for faster absorption and reduced bloating. The formula is vegan, non-GMO, and contains no dye, soy, or gluten.
Clutch Glue
Tired of pulling your shorts down during workout sessions or yanking your sleeveless dresses up at special functions? Then turn to Clutch! Invented by brand founder Annabel Hay and featured on Shark Tank, Clutch is the world’s first liquid fashion tape. This super strong, sweat-proof, clear adhesive can be applied directly to skin. You simply squeeze a drop of glue where desired, wait until it gets tacky, then place your article of clothing atop it and wait 10 minutes or less to “lock it” in place.
A viral sensation, Clutch is vegan, fragrance-free, and gentle on skin. Moreover, the formula is water-soluble, so it will rinse off completely in the washing machine without damaging your garments.
You can use Clutch to secure tops with plunging necklines, to keep spaghetti straps from slipping, to ensure necklace clasps stay on the back of the neck, to stop no-show socks from slipping down into your shoes, and more.
You can pick it up at CVS, Urban Outfitters and on ClutchGlue.com. Clutch also has a vending machine at the Moody Center in Austin, so it’s helping tons of concertgoers feel confident as they sing and dance the night away!
SmartyPants Gummy Vitamins
Vitamins and supplements are extremely helpful when it comes to filling any nutritional gaps and optimizing our wellness, but they usually come in rather large, hard-to-swallow capsule formats. Well, female-founded brand SmartyPants makes easy-to-take, great-tasting gummy vitamins for kids and adults that easily fit into even the busiest of routines, plus they’re third-party tested for quality and purity.
The SmartyPants Women’s Multi & Omegas delivers, on average, 31% more nutrients than the leading women’s multi gummy.
SmartyPants formulas incorporate key nutrients like omega-3s, vitamin D3, and vitamin B12, plus they’re non-GMO and contain no synthetic colors or artificial sweeteners. They’re also Certified Gluten-Free and certified free from the 9 major U.S. allergens (milk, eggs, soy, shellfish, peanuts, wheat, fish, tree nuts, and sesame).
Not only is SmartyPants helping moms meet their nutritional needs (and those of their kiddos), but it’s helping them find their village. SmartyPants knows that, like nutrition, community is a basic need. In a moment when mothers are facing more economic challenges and feeling increasingly isolated, creating community is all the more vital. That’s why SmartyPants recently partnered with Chamber of Mothers to launch CoM Unity, a national initiative connecting moms to each other and helping them find local resources and support. To find out more, visit chamberofmothers.com/community
And make sure to stock up on SmartyPants on Amazon!
BareOrganics Organic Cardio Care Coffee, Organic Chlorella Powder, and Organic Maca Root Powder
In 2023, BareOrganics Superfoods was acquired by DIYA Beauty and Wellness, a company owned by supermodel, beauty expert and entrepreneur Angie Everhart. Now woman-owned and operated, BareOrganics offers consumers flavorful, nutrient-dense superfoods that are USDA Certified Organic, gluten-free, vegan, and responsibly sourced from farmers all over the world.
I love starting my day with the Organic Cardio Care Coffee, a medium roast coffee that has low acidity and contains probiotics to support digestive health as well as ingredients like cacao, cinnamon, turmeric and ginger to promote heart health.
BareOrganics also offers fantastic powders — all packaged in BPA-free reusable jars — that you can work into a number of recipes.
The Organic Chlorella Powder is great for detoxifying the body and contains plant-based vitamin B12 (which is most commonly found in fish, eggs, poultry, and beef), making this an excellent resource for vegetarians and vegans. It’s also a natural green food coloring, so you can make any festive treats to fit a green color scheme without needing to reach for artificial food dyes. I love using it to whip up an Apple Chlorella Smoothie, a refreshing and invigorating drink that incorporates apple juice, Chlorella powder, cinnamon powder and lemon juice.
Sourced exclusively from Peru, the Organic Maca Root Powder is a great source of adaptogens. Try using it to make Adaptogen Banana Bread or a Beet Root Maca Latte.
You can find these at H-E-B and visit BareOrganics.com for recipe ideas!
Bobbie Organic Whole Milk Infant Formula
As loving moms, we want the best for our children — and, for Bobbie founder and CEO Laura Modi, that meant revolutionizing the infant formula industry. In 2016, while grappling with a painful case of mastitis, Laura found herself at the grocery store, looking for formula options to bottle-feed her baby. She read the labels carefully, poring over each and very ingredient, and was appalled to discover that these infant formulas contained questionable ingredients like corn syrup, palm oil, and fillers. Laura wanted a better option for her baby and knew other moms probably shared the same mindset. She set out to create a healthier alternative rooted in science, safety and quality. In August of 2020, Laura and her team finally received the go-ahead from the FDA to enter the US market. By 2021, Bobbie became the fastest-growing infant formula to hit the market since the 1980s.
What makes Bobbie such a game-changer? Well, Bobbie’s organic infant formula is modeled after breast milk, incorporating thoughtfully sourced ingredients such as organic non-fat milk, lactose, whey protein, ferrous sulfate (a source of iron), plant-based DHA, and an organic expeller-pressed fat blend. Moreover, it meets strict FDA standards, undergoing careful testing every step of the way — in fact, a minimum of 2,000 safety and quality checks are conducted before any formula hits the market. Moreover, Bobbie its manufacturing facility in Ohio, which allows for a more hands-on approach to the process. The company also works directly with American dairy farmers to source organic milk from pasture-raised cows, so there’s total traceability when it comes to the supply chain.
Beloved by parents everywhere, Bobbie boasts celebrity fans like Cardi B and Ashley Graham.
The Bobbie Organic Whole Milk Infant Formula, as well as the entire family of Bobbie products, is available on HiBobbie.com
T Is For Tame
Moms know all too well that weekday mornings can feel utterly chaotic. Getting kids dressed, groomed, fed, and packed for a day at school or daycare can often zap us of all our energy. Thankfully, mom-owned brand T Is For Tame is here to minimize the stress associated with styling our younger kids’ hair on hectic mornings.
Inspired by her own parenting experiences and needs, Becky Bavli set out to create a line of natural, vegan hair products that were gentle, effective and safe to use on babies and toddlers. Her hope was to create formulas that would help turn chaotic mornings into moments of connection, helping moms to detangle, smooth, and style their kids’ hair with greater ease.
All T Is For Tame formulas are natural, vegan, and gentle enough for kids’ delicate hair — and the brand just launched in H-E-B stores across Texas!
The first three to launch at H-E-B are: the Taming Cream, which smooths flyaways and tame unruly hair; the Taming Gel, which offers flexible hold without any stiffness or sticky residue; and the Shampoo and Conditioner, which help to cleanse and detangle strands so bathtime can go smoothly!
Make sure to look for these at H-E-B!
