Rebecca Minkoff Launches Her Own Baby-G Watch Design

Having successfully collaborated with women’s streetwear brands Hellz Bellz and Married to the Mob on limited-edition versions of its popular Baby-G watch model, Casio set its sights on handbag designer Rebecca Minkoff, whose pieces feature premium quality leather and exotic skins in rich hues; boast sharp, clean, modern, structured-but-fun silhouettes; and feature sassy zipper, stud, and rivet details for a dose of urban bravado.

The two brands just unveiled the fruits of their collaboration: a naughty but nice, tough but feminine piece with a matte black, ion-plated stainless steel resin bracelet and a metallic pink champagne dial featuring the Rebecca Minkoff logo. As with all Baby-G watches, this one features an hybrid analog/digital display, background LED light, 48-city world time, five independent daily alarm options, a 1/100th second stopwatch, and a countdown times, plus it’s shock resistant and water resistant up to 100 meters.

Not only is the watch a collectible, but so is it’s packaging: a cylindrical tin jar in a metallic pink champagne color mirroring the tone of the watch’s dial. The side of the case features the Baby-G logo in bold blakc lettering, whereas the lid features the Rebecca Minkoff name and double key logo along its center and round indentations along the lid’s perimeter creating a look reminiscent of plastic fountain drink lids.

Available at select department stores and boutiques, the Rebecca Minkoff Baby-G retails for $200. Visit Casio.com for retailer info.